Anne E. Beall, PhD
Dr. Anne Beall, President of Beall Research & Training, specializes in strategic market research and has held positions at The Boston Consulting Group (BCG) and National Analysts.
Anne conducts both qualitative and quantitative market research. She specializes in conducting large-scale, complex strategic studies for Fortune 500 companies. She has conducted research on brand positioning and brand equity, determinants of customer loyalty and switching behavior, development of new products, extendibility of brands, launches of new products and services and segmentations of consumers and businesses. She has worked in a variety of industries including food, beverages, financial services, hotels, telecommunications, insurance, utilities, package transportation/delivery, retail, schools, hospitals, foundations, mattresses and personal-care products.
Anne has conducted hundreds of in-depth interviews and focus groups across many industries. She specializes in analyzing what respondents say but sometimes, more importantly, what they do not say. Anne has an unusual sensitivity for people and has created a method for reading nonverbal behavior called PERCEIVE™ which can be used to read respondents when they are unable or unwilling to express their thoughts and feelings. She conducts training on this topic for other qualitative moderators and for several corporations.
Anne has written book chapters and articles about Consumer Psychology and marketing. In 2004 she published The Psychology of Gender, and has just published two new books, Strategic Market Research: A Guide to Conducting Research that Drives Businesses and Reading the Hidden Communications Around You: A Guide to Reading Body Language in the Workplace.
Anne received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University. In her spare time, Anne is an amateur photographer and avid runner.
Michael L. Taylor
Michael Taylor is Vice President of Analytics at Beall Research & Training, with responsibility for the design, execution and management of quantitative research. Prior to joining Beall Research & Training, Michael held a variety of international and domestic positions in marketing, strategic planning and general management at R.J.Reynolds and Sealy, Inc. He has worked in over 40 countries throughout Europe, Asia and the Americas, and was based in Germany for five years and Spain for four years.
Since joining the Beall team in 2008, he has managed projects for several Fortune 500 clients, a major private equity firm, and one of the leading management consulting firms. Projects at Beall Research & Training have covered a wide variety of industries in the US and abroad, including consumer appliances, telecommunications, apparel, food service, mattresses, entertainment, insurance, medical equipment and online education. Focused on quantitative research, Michael has extensive experience across a broad variety of research, including new product development, brand tracking, advertising development, usage and awareness, due dilligence, consumer panels, and much more. Quantitative techniques in which Michael is proficient include cluster analysis, regression analysis, max-diff analysis, TURF analysis, and more.
In addition to market research, Michael has held positions in brand / market management, strategic planning and competitive intelligence. The breadth of this experience provides a broad managerial perspective of business issues and opportunities that drives relevant, customer-oriented market research design.
Michael received his B.A. in Socio-Economic Research from the University of Oklahoma, where he was selected as one of the top ten seniors, and an MBA from Duke University’s Fuqua School of Business. Among his publications are articles on media usage and large-scale data management. Michael also won an award for best new design for consumer goods packaging in the UK. Among his free time activities are religious studies, collecting antique maps, and volunteering as a translator/dental assistant to provide free dental care in underdeveloped countries.
Alexandra Palermo
Alexandra Palermo is an Associate Group Director at Beall Research & Training. Alexandra comes to Beall Research & Training with a market research and consulting background. Ms. Palermo is an expert in qualitative research techniques and in identifying the psychological drivers of consumer behavior. Prior to joining Beall, Alexandra was a Senior Project Manager at National Analysts Worldwide, where she started as a Research Associate in 2005.
Alexandra has extensive experience in both qualitative and quantitative research techniques. She has led customer satisfaction tracking studies for Fortune 500 companies in manufacturing and home improvement, designed complex quantitative studies which included conjoint exercises for clients in the transportation industry, as well as conducted over a hundred in-depth interviews with C-level executives and business decision-makers. Her primary areas of expertise are in customer experience, pricing research, product testing and message testing.
Since joining the Beall team, Ms. Palermo has managed projects for clients across a variety of industries, including consumer retail, consumer durables, information technology and non-profit. Some of her recent projects include in-home interviews for bathroom storage products, telephone interviews with IT decision-makers for software tools, and qualitative research including text analysis of online reviews for a local non-profit..
Alexandra received her B.A. in Communication from Loyola University Maryland, with a minor in Marketing. In her spare time, Alexandra enjoys leading group fitness classes and exploring Chicago with her toddler-age daughter.
Cynthia H. Wenger
Cindy Wenger is an Associate Group Director at Beall Research & Training. Cindy joined the Beall team in early 2011, and has managed both quantitative and qualitative projects across a range of industries including consumer durables, financial services, travel, apparel, and lawn-care for manufacturers, providers, and retailers.
Cindy comes to Beall Research & Training with a strategic business management background. Cindy has held senior brand management positions in the marketing departments of the Gillette Company, Nabisco, Inc., Sealy, Inc. and Kraft General Foods, with overall responsibility for a wide range of business types and sizes. Her business-building initiatives include the successful launch of new products and brand extensions, business divestitures, establishment of a global competitive intelligence network, and new advertising campaigns. Cindy introduced advertising while at the Gillette Company which was awarded the Silver Effie for effectiveness in advertising. In addition to marketing positions, Cindy has held market research positions at Pepsico, Inc. and Kraft General Foods.
Cindy has extensive experience defining and leveraging market research in the development of new product concepts, market segmentations, strategic repositioning of existing brands, new packaging, strategic price initiatives, and the development and evaluation of advertising campaigns and executions. Her consumer packaged goods and consumer durables work has covered a broad range of geographies beyond the United States, including Canada, Western Europe, and Asia. This breadth of experience enables Cindy to bring a practical business lens to market research design and interpretation.
Cindy received her B.S. in Management Science at Duke University and her M.B.A. in Marketing at the Stern School of Business at New York University. In her spare time Cindy enjoys hiking, culinary endeavors, volunteering for the Girl Scouts Peaks to Piedmont Council, and cheering on her two middle-school children in their many activities.
Elizabeth G. Henry
Elizabeth Henry is an Associate Group Director with Beall Research & Training. Elizabeth joined the Beall team in 2011, and has managed and executed on a variety of qualitative and quantitative projects across multiple industries, including financial services, consumer retail, consumer durables, information technology, and online retail.
Elizabeth comes to Beall Research & Training with a strategic management consulting background. Elizabeth was formerly a Project Leader in the Dallas Office of the Boston Consulting Group. She started as an Associate with BCG in 2005 and worked on a variety of strategic projects that included a brand strategy for the loyalty program of an international hotel chain, and an investment option evaluation for a CPG-focused private equity firm. Elizabeth’s experiences at BCG also included project implementation work where she used segmentation research for an online retail company to build out fully detailed target marketing plans - including product offerings, targeted communications campaigns and messaging.
Prior to joining BCG, Elizabeth was a Commercial Banking Officer for Comerica Bank, and managed a loan portfolio of middle market clients focused on manufacturing and distribution.
Elizabeth received her BBA in Marketing and Finance from Texas Christian University, where she was a Chancellor’s Scholar, and her MBA from the Kellogg School of Management at Northwestern University, where she was recognized with the Distinguished Student Award. In her spare time Elizabeth enjoys spending time on her family’s ranch, volunteering in her community, reading autobiographies, and going for long distance runs.
Randa Mahmud
Randa Mahmud is a Quantitative Project Manager at Beall Research & Training. Prior to joining Beall, Randa was a Market Research Analyst for Raddon Financial Group.
Ms. Mahmud comes to Beall Research & Training with four years of experience in primary research. In these four years, she aided in the development of syndicated research studies for banks and credit unions, with a focus on customer satisfaction. Randa has also been a mystery shopper for numerous competitor analysis studies for banks and credit unions. Her primary areas of expertise are in data sampling, survey distribution, customer loyalty, customer satisfaction, and in increasing marketing efficiency to drive sales.
Randa received her Bachelors of Science in Marketing, concentrating on Market Research, from DePaul University. In her spare time she enjoys traveling, attending comedy shows, running and volunteering in her community.