Anne E. Beall, PhD
Dr. Anne Beall, President of Beall Research & Training, specializes in strategic market research and has held positions at The Boston Consulting Group (BCG) and National Analysts.
Anne conducts both qualitative and quantitative market research. She specializes in conducting large-scale, complex strategic studies for Fortune 500 companies. She has conducted research on brand positioning and brand equity, determinants of customer loyalty and switching behavior, development of new products, extendibility of brands, launches of new products and services and segmentations of consumers and businesses. She has worked in a variety of industries including food, beverages, financial services, hotels, telecommunications, insurance, utilities, package transportation/delivery, retail, schools, hospitals, foundations, mattresses and personal-care products.
Anne has conducted hundreds of in-depth interviews and focus groups across many industries. She specializes in analyzing what respondents say but sometimes, more importantly, what they do not say. Anne has an unusual sensitivity for people and has created a method for reading nonverbal behavior called PERCEIVE™ which can be used to read respondents when they are unable or unwilling to express their thoughts and feelings. She conducts training on this topic for other qualitative moderators and for several corporations.
Anne has written book chapters and articles about Consumer Psychology and marketing. In 2004 she published The Psychology of Gender, and has just published two new books, Strategic Market Research: A Guide to Conducting Research that Drives Businesses and Reading the Hidden Communications Around You: A Guide to Reading Body Language in the Workplace.
Anne received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University. In her spare time, Anne is an amateur photographer and avid runner.
Michael L. Taylor
Michael Taylor is Vice President of Analytics at Beall Research & Training, with responsibility for the design, execution and management of quantitative research. Prior to joining Beall Research & Training, Michael held a variety of international and domestic positions in marketing, strategic planning and general management at R.J.Reynolds and Sealy, Inc. He has worked in over 40 countries throughout Europe, Asia and the Americas, and was based in Germany for five years and Spain for four years.
Since joining the Beall team in 2008, he has managed projects for several Fortune 500 clients, a major private equity firm, and one of the leading management consulting firms. Projects at Beall Research & Training have covered a wide variety of industries in the US and abroad, including consumer appliances, telecommunications, apparel, food service, mattresses, entertainment, insurance, medical equipment and online education. Focused on quantitative research, Michael has extensive experience across a broad variety of research, including new product development, brand tracking, advertising development, usage and awareness, due dilligence, consumer panels, and much more. Quantitative techniques in which Michael is proficient include cluster analysis, regression analysis, max-diff analysis, TURF analysis, and more.
In addition to market research, Michael has held positions in brand / market management, strategic planning and competitive intelligence. The breadth of this experience provides a broad managerial perspective of business issues and opportunities that drives relevant, customer-oriented market research design.
Michael received his B.A. in Socio-Economic Research from the University of Oklahoma, where he was selected as one of the top ten seniors, and an MBA from Duke University’s Fuqua School of Business. Among his publications are articles on media usage and large-scale data management. Michael also won an award for best new design for consumer goods packaging in the UK. Among his free time activities are religious studies, collecting antique maps, and volunteering as a translator/dental assistant to provide free dental care in underdeveloped countries.
Cynthia H. Wenger
Cindy Wenger is an Associate Group Director at Beall Research & Training. Cindy joined the Beall team in early 2011, and has managed both quantitative and qualitative projects across a range of industries including consumer durables, financial services, travel, apparel, and lawn-care for manufacturers, providers, and retailers.
Cindy comes to Beall Research & Training with a strategic business management background. Cindy has held senior brand management positions in the marketing departments of the Gillette Company, Nabisco, Inc., Sealy, Inc. and Kraft General Foods, with overall responsibility for a wide range of business types and sizes. Her business-building initiatives include the successful launch of new products and brand extensions, business divestitures, establishment of a global competitive intelligence network, and new advertising campaigns. Cindy introduced advertising while at the Gillette Company which was awarded the Silver Effie for effectiveness in advertising. In addition to marketing positions, Cindy has held market research positions at Pepsico, Inc. and Kraft General Foods.
Cindy has extensive experience defining and leveraging market research in the development of new product concepts, market segmentations, strategic repositioning of existing brands, new packaging, strategic price initiatives, and the development and evaluation of advertising campaigns and executions. Her consumer packaged goods and consumer durables work has covered a broad range of geographies beyond the United States, including Canada, Western Europe, and Asia. This breadth of experience enables Cindy to bring a practical business lens to market research design and interpretation.
Cindy received her B.S. in Management Science at Duke University and her M.B.A. in Marketing at the Stern School of Business at New York University. In her spare time Cindy enjoys hiking, culinary endeavors, volunteering for the Girl Scouts Peaks to Piedmont Council, and cheering on her two middle-school children in their many activities.
Elizabeth G. Henry
Elizabeth Henry, Project Manager at Beall Research & Training, has managed a variety of projects across industries including financial services, consumer retail, and consumer durables.
Elizabeth comes to Beall Research & Training with a strategic management consulting background. Elizabeth was formerly a Project Leader in the Dallas Office of the Boston Consulting Group. She started as an Associate with BCG in 2005 and worked on a variety of strategic projects that included a portfolio strategy for an online travel retailer, a brand strategy for the loyalty program of an international hotel chain, a growth strategy for a public tourism entity, and an investment option evaluation for a CPG-focused private equity firm. Elizabeth’s experiences at BCG also included in-depth quantitative and qualitative market research components, where she managed the market research aspects of her projects from beginning to end.
Elizabeth received her BBA in Marketing and Finance from Texas Christian University, where she was a Chancellor’s Scholar, and her MBA from the Kellogg School of Management at Northwestern University, where she was recognized with the Distinguished Student Award. In her spare time Elizabeth enjoys spending time on her family’s ranch, volunteering in her community, traveling internationally, reading autobiographies, and going for long distance runs.
Alexander B. Taylor
Alex Taylor is Assistant Project Manager at Beall Research & Training, assisting in the design, testing and execution of quantitative projects. Since joining Beall Research & Training, Alex has worked on projects ranging from product development, consumer usage and awareness, and brand tracking. He has worked with a variety of industries, including foods, telecommunications, mattresses, lawn care and retail.
Alex received a Bachelor of Arts in Psychology from North Carolina State University. In his spare time Alex enjoys reading, building and painting models, running and playing tennis.