NEW! Dr. Beall is interviewed for an article in Inc. magazine. Read the article here.
Reading the Hidden Communications Around You: A Guide to Reading Body Language in the Workplace
How well do you read the body language of the people around you? Researchers estimate that nonverbal communication comprises between 60 and 93 percent of all communication. How much are you missing? In Reading Hidden Communications Around You, author Anne Beall shares her approach to reading individuals in the workplace.
Beall describes an easy, intuitive way to interpret body language called PERCEIVE™, a technique Beall developed after an exhaustive review of relevant academic studies conducted in the fields of psychology, anthropology, and communication. PERCEIVE™ can be used to identify receptivity, like, dislike, discomfort, stress, deception and emotions. It can also be used for impression management to increase perceptions of credibility, trustworthiness and likeability in the workplace. Beall provides insight into the major aspects of nonverbal communication, including facial expressions, physical contact, eyes, gestures and voice, as well as proximity and relative orientation, which are the foundation of body language.
With real-life examples and photos, Reading Hidden Communications Around You helps you observe nonverbal behavior, use the PERCEIVE™ method to read people's reactions and emotions, and present an appropriate response for each situation.
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Strategic Market Research: A Guide to Conducting Research that Drives Businesses
What determines whether market research makes a difference for an organization? The difference is the approach. Strategic market research is an approach that makes a large impact on the companies that use it. In Strategic Market Research, author Anne Beall shares her unique approach for conducting market research.
With more than fifteen years experience of conducting market research, Beall details a set of strategic research principles she has developed. Strategic Market Research discusses:
* Identifying the strategic questions that will help a business
* Using the right research techniques to answer these questions
* Obtaining the level of depth required to have insight
* Reading the nonverbal communications of research respondents when doing qualitative work
* Identifying the emotional aspects of human behavior
* Using statistical analyses to understand what drives markets
* Going beyond the data to interpret the results and make strategic recommendations
In addition to talking about qualitative as well as quantitative research, Strategic Market Research provides real-life examples of how these concepts have been applied in businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that inspires and changes organizations.
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Click on one of the links to order now!
The following is a review of 'Strategic Marketing Research':
ForeWord Clarion Reviews
BUSINESS / ECONOMICS
Strategic Market Research: A Guide to Conducting Research that Drives Businesses
Anne E. Beall
iUniverse
978-0-595-49627-3
Five Stars (out of Five)
Without adequate research, a business preparing for major overhaul risks failure and financial loss. The basis of any successful endeavor involves careful planning and sufficient knowledge to make an informed decision. Though isolated cases of impulsive behavior have resulted in an advantageous outcome, professionals cannot rely on gut feeling alone to gauge the future. Instinct and emotion must be taken into consideration, but containing those initial impressions in advance of acting is crucial, especially among retail establishments. If it is true that people are resistant to change by nature, any new idea, method, or product is a potential disaster in a profit-driven environment.
Strategic Market Research discusses all aspects of conducting effective, targeted studies to prevent the losses that every business dreads. When implemented incorrectly, research can be useless or misleading. Divided into nine succinct chapters, Beall opens with a critical look at traditional market research. She explains why customary tactics often fail. She favors strategic questions (opposed to broad-based, vague surveys), then narrows the analysis into choosing between qualitative and quantitative research. Achieving the depth needed for insight may require probing, testing a hypothesis or scenario, rephrasing a question, or using a skip pattern. She emphasizes the importance of body language and provides detailed instruction on how to read nonverbal communication during an interview, as well as covering the technique of getting to a respondent’s emotions. Beall also includes chapters on interpreting numeric data and a final section warning of the common pitfalls in market research.
A Yale graduate, Dr. Anne E. Beall holds a doctorate degree in social psychology. With over fifteen years experience in marketing research, she’s held positions at the Boston Consulting Group (their Chicago office) and at National Analysts. Currently, she is the president of Beall Research and Training, specializing in comprehensive studies for Fortune 500 companies. Beall is the author of The Psychology of Gender and Reading the Hidden Communications Around You: A Guide to Reading Body Language in the Workplace. She’s also written articles and book chapters on consumer psychology.
Dr. Beall explores the negative and positive avenues that can be taken in the process of acquiring essential information, pointing out stereotypical mistakes to avoid and valuable approaches to gain results. This clear-cut guide steers the reader toward accurate evaluations, and she backs her advice with in-depth social psychology. Her work should be mandatory reading for novices in the field of market research and a welcome addition to the reference libraries of high-ranking executives responsible for making complex decisions and getting desired results.
Julia Ann Charpentier
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